Start Your Trip - Yango

Yango, a leading ride-hailing platform, sought to rapidly expand its network of driver partners in Ghana. Operating in a highly competitive market, the brand needed an effective strategy to generate awareness, drive quality leads, and convert prospective drivers into active partners on the platform. The challenge was not only attracting new drivers but also building trust and confidence in Yango as a viable income-generating opportunity.

Insight

Driver acquisition in Ghana is largely influenced by trust, earning potential, and ease of onboarding. Many drivers are hesitant to switch platforms or join new ones due to uncertainty around commissions, earnings, and long-term sustainability. To drive adoption, communication needed to clearly demonstrate the financial benefits of joining Yango while making the onboarding process feel simple and accessible.

Strategy

To achieve Yango's acquisition goals, iSupreme developed and executed a multi-channel growth campaign focused on awareness, engagement, and conversion.

• Digital Advertising: Leveraged targeted interest-based and keyword-driven campaigns across social media and Google to reach prospective drivers.

• Referral Incentives: Promoted incentive programs that encouraged existing drivers to refer new partners, increasing word-of-mouth adoption.

• Localized Messaging: Developed clear and relevant communication focused on earnings potential, flexibility, and financial opportunities available to drivers.

• Creative Development: Designed engaging visuals, static banners, and rich media assets optimized for performance and engagement.

• Lead Funnel Optimization: Improved the registration journey through optimized landing pages and reduced onboarding friction to maximize conversions.