FLWxWizkid - Flutterwave
Driving conversations across Ghana around Flutterwave’s global partnership with Wizkid through influencer-led digital engagement.
Overview
Flutterwave announced global music icon Wizkid as its new global brand ambassador in a landmark partnership designed to strengthen the connection between technology, culture, and digital payments across Africa. To maximize visibility and engagement in Ghana, Flutterwave engaged iSupreme to lead influencer marketing activities that would amplify the announcement and spark meaningful conversations among young Africans.
Insight
Wizkid's influence extends far beyond music. As one of Africa's most recognized cultural figures, his endorsement had the potential to create relevance and excitement around digital payments among younger audiences. To maximize impact, the campaign needed to move beyond simple announcement posts and become a cultural conversation that connected technology, entertainment, and African progress.
Our Approach
Activated a mix of nano, micro, mid-tier, and mega influencers across Ghana to drive awareness and engagement around the partnership announcement.
Leveraged Twitter as the primary platform to spark real-time conversations and reactions.
Developed messaging that connected the partnership to broader themes of innovation, fintech growth, youth empowerment, and African excellence.
Executed a phased amplification strategy that extended beyond launch day through interviews, campaign content, and influencer commentary.
Encouraged authentic influencer perspectives on the significance of the partnership and its impact on the future of digital payments in Africa.
The Result
Successfully amplified awareness of the Flutterwave and Wizkid partnership across Ghana.
Generated widespread conversations around fintech, digital payments, and youth engagement.
Maintained campaign momentum through a two-week influencer-led amplification campaign.
Positioned Ghana as the second most engaged market across all participating countries, ranking only behind Nigeria in overall campaign interaction.
Strengthened Flutterwave's visibility among young, digitally active audiences in Ghana.
By combining cultural relevance, strategic influencer partnerships, and sustained digital engagement, iSupreme helped transform a global ambassador announcement into a meaningful regional conversation. The campaign successfully connected technology, entertainment, and youth culture, driving strong engagement and reinforcing Flutterwave's position as a leading fintech brand shaping the future of digital payments across Africa.
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