Influencer Brunch - Ocean Basket
Introducing Ocean Basket’s new seafood menu to the Ghanaian market through an immersive influencer-led brand experience.
Ocean Basket, the multinational seafood restaurant chain, was preparing to launch a brand-new menu in Ghana. The brand needed to generate excitement and top-of-mind awareness for this important launch, particularly among young, trend-conscious consumers who actively influence dining and lifestyle conversations online.
Insight
The Ghanaian influencer landscape thrives on authentic experiences and user-generated content. By bringing together respected food and lifestyle influencers, Ocean Basket could introduce the new menu in a way that felt genuine, engaging, and highly shareable, while leveraging the trust influencers have built with their audiences.
Our Approach
iSupreme conceptualized and executed the OB Influencer Brunch, a curated experience designed to introduce the new menu to a select group of leading food and lifestyle influencers. Beyond simply showcasing the food, the event was crafted to immerse guests in the vibrant Ocean Basket culture through great food, meaningful interactions, and memorable moments.
The brunch created an atmosphere where influencers could connect, share stories, and authentically experience the brand, naturally encouraging content creation and social sharing throughout the event.
The Result
1M+ Impressions Generated: Influencer posts, stories, reels, and videos generated over 1 million impressions, significantly expanding awareness of the new menu among the target audience.
Increased Brand Awareness: Ocean Basket became a key talking point among food and lifestyle audiences, helping position the new menu at the center of dining conversations.
Authentic User-Generated Content: The event inspired a wave of organic content, including reviews, photos, videos, and recommendations that amplified the campaign beyond the event itself.
Stronger Influencer Relationships: The brunch fostered meaningful connections with food and lifestyle creators, creating opportunities for future collaborations and long-term brand advocacy.
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