Melo
Melo, a financial services and technology provider for FMCG retailers and MSMEs, needed a visual identity that aligned with its mission to bridge the funding gap for underserved businesses and its vision to become Africa’s leading financial services provider. The brand required a stronger and more cohesive visual system that could communicate trust, accessibility, innovation, and growth while resonating with entrepreneurs across developing markets.
We built upon Melo’s existing logo to craft a refined and modern identity system that brought the brand’s purpose to life. Through a bold visual language, thoughtful typography, and a dynamic yet approachable design direction, we created an identity that reflected empowerment, financial inclusion, and technological innovation.
The refreshed identity positioned Melo as a forward-thinking financial brand committed to helping businesses access credit and cashless payment solutions more seamlessly, while strengthening its presence as a key player transforming financial services across emerging markets.
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